Practical writing on creative operations, production automation and using AI responsibly in creative work, for agencies, studios and in-house teams.
After auditing 30+ agencies, studios and in-house teams, we see the same busywork everywhere. Here's our ranked list, plus the work we'll always refuse to automate.
Read the article →A step-by-step look at the versioning pipeline behind a global campaign, and why the human check is the most important step.
Read →The five rules we write into every contract, and why studios that skip them are taking a big risk.
Read →A request desk, self-serve templates and a report leadership will read: the in-house playbook.
Read →Teardowns, templates and lessons from real studio builds, sent once a month.