A typical global campaign for one of our brand-studio clients has 16 placements, 4 markets and 6 copy variants. That's about 400 files. Before automation, three designers spent most of a week on it, and errors still slipped through: a legal line missing in one market, a logo too close to the edge in another.
Here's the pipeline that now does it overnight.
campaign-versioning.flow LIVE
TriggerAIHumanActionOutput
Step 1✓Tag the masterFigma
Step 2✓Find focal pointsAI vision
Step 3✓Lay out every specRules + auto-layout
Step 4✓Brand-checkScored per variant
Step 5✓Designer reviewFlags + contact sheet
Step 6✓Export & deliverNamed to plan
09:41:00Waiting…
Step 1: design the master for automation
The biggest win happens before any code runs. We work with the design team to build masters with named layers, auto-layout and clear constraints. The headline is called "headline", the legal line is called "legal". This takes about 20 minutes per campaign, and everything downstream depends on it.
Step 2: let the machine find what matters
A vision model marks the focal points: the product, any faces, the headline area and the logo. When a 16:9 frame becomes a 9:16 story, the pipeline knows to keep the face and the product in view and let the background crop.
Step 3: layout rules, not guesses
We don't let AI design the layouts. Each placement has explicit rules written with the designers, such as minimum headline size, logo zone and legal-line position. The AI's job is to apply those rules accurately across 400 frames.
Step 4: QC every variant
Every output is scored against the brand rules: fonts, colours, logo clear-space, text overflow, contrast and mandatory legal copy per market. Each variant passes or gets flagged with a reason.
Step 5: the human check
This is the step we won't skip. A designer reviews the flagged frames, usually 1–3%, and scans a contact sheet of everything else. It takes 10 minutes instead of 3 days, and a person still signs off on every piece.
The goal isn't zero human time. It's human time spent only where human judgement matters.
Step 6: deliver like a producer would
Files are exported to each platform's spec, named to the media plan IDs, packaged with a delivery sheet and uploaded to the client's DAM or ad platform. The pipeline does the filing, so the producer only has to check it.
The results
| Metric | Before | After |
|---|---|---|
| Time per resize round | 3 days | 3 hours |
| Designer hours per campaign | ~70 | ~6 |
| Off-brand files shipped | 4–6 per campaign | 0 |
Want a pipeline like this? It's one of our standard production pipelines, and it works with Figma, Photoshop and After Effects.