Our goal was to turn GoMarble’s AI capabilities into a story that feels simple, purposeful, and immediately usable
Mohit Ghodela
Co-founder
Our goal was to turn GoMarble’s AI capabilities into a story that feels simple, purposeful, and immediately usable
Mohit Ghodela
Co-founder
The explainer was designed to help viewers quickly grasp how GoMarble’s AI streamlines workflows without overwhelming them with technical depth. Instead of relying on feature-heavy explanations, the video focuses on real interaction moments, showing how the product supports decision-making and automation in a natural, human way.
The explainer was designed to help viewers quickly grasp how GoMarble’s AI streamlines workflows without overwhelming them with technical depth. Instead of relying on feature-heavy explanations, the video focuses on real interaction moments, showing how the product supports decision-making and automation in a natural, human way.
Creative сhallenges
The visual direction leaned into clean UI motion, restrained transitions, and deliberate pacing to mirror how founders expect modern AI tools to behave. Every animation was designed to feel purposeful, reinforcing the idea that GoMarble works quietly in the background while keeping users in control.
Motion was used as a communication layer, not decoration.
Creative сhallenges
The visual direction leaned into clean UI motion, restrained transitions, and deliberate pacing to mirror how founders expect modern AI tools to behave. Every animation was designed to feel purposeful, reinforcing the idea that GoMarble works quietly in the background while keeping users in control.
Motion was used as a communication layer, not decoration.
User experience focus
Making AI feel understandable, not abstract - The primary challenge was explaining GoMarble’s AI-driven functionality without falling into abstract metaphors or generic “AI magic” visuals. The solution was to anchor every concept in interface-level interactions, allowing viewers to understand the product through familiar UI behavior rather than speculation.
Clarity builds trust faster than complexity.
User experience focus
Making AI feel understandable, not abstract - The primary challenge was explaining GoMarble’s AI-driven functionality without falling into abstract metaphors or generic “AI magic” visuals. The solution was to anchor every concept in interface-level interactions, allowing viewers to understand the product through familiar UI behavior rather than speculation.
Clarity builds trust faster than complexity.
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