The focus was to make AI-powered writing feel approachable, not overwhelming.
Mohit Ghodela
Co-Founder
The focus was to make AI-powered writing feel approachable, not overwhelming.
Mohit Ghodela
Co-Founder
The explainer was designed to introduce Cuppa AI’s product in a way that quickly communicates value to founders and growth teams. Instead of highlighting every feature, the video focuses on how the product fits into everyday workflows, making AI-assisted writing feel like a natural extension of the user’s process.
The explainer was designed to introduce Cuppa AI’s product in a way that quickly communicates value to founders and growth teams. Instead of highlighting every feature, the video focuses on how the product fits into everyday workflows, making AI-assisted writing feel like a natural extension of the user’s process.
Humanizing AI through motion and storytelling
The visual approach combined clean motion graphics with controlled pacing to reflect clarity and ease of use. UI-led storytelling was paired with expressive transitions to show how Cuppa AI accelerates content creation without removing the human element from the process.
Motion was used to reduce friction, not add complexity.
Humanizing AI through motion and storytelling
The visual approach combined clean motion graphics with controlled pacing to reflect clarity and ease of use. UI-led storytelling was paired with expressive transitions to show how Cuppa AI accelerates content creation without removing the human element from the process.
Motion was used to reduce friction, not add complexity.
Avoiding generic “AI content” narratives
The key challenge was differentiating Cuppa AI from the growing number of AI writing tools without relying on overused AI metaphors or buzzwords. This was addressed by grounding the story in real product interactions and showing clear before-and-after moments that highlight speed, clarity, and control.
Clear product stories outperform clever metaphors.
Avoiding generic “AI content” narratives
The key challenge was differentiating Cuppa AI from the growing number of AI writing tools without relying on overused AI metaphors or buzzwords. This was addressed by grounding the story in real product interactions and showing clear before-and-after moments that highlight speed, clarity, and control.
Clear product stories outperform clever metaphors.
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Soul AI Product Explanation
A static product explanation system designed for Soul AI to visually break down complex AI-powered workflows into clear, structured, and founder-friendly narratives for product, sales, and onboarding use cases.
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A static product explanation system designed for Soul AI to visually break down complex AI-powered workflows into clear, structured, and founder-friendly narratives for product, sales, and onboarding use cases.
Latest projects
AccelQ Autopilot Launch
AccelQ Autopilot is offering Test Automation at Hyperspeed
Soul AI Product Explanation
A static product explanation system designed for Soul AI to visually break down complex AI-powered workflows into clear, structured, and founder-friendly narratives for product, sales, and onboarding use cases.
